Until recently she held no official title at the company. The company said Ortega has "led in the strengthening of Zara's brand image and fashion proposition" in her time with Inditex. “But then you get kind of addicted to the store.” “The first week, I thought I was not going to survive,” she told the Wall Street Journal. She began at the bottom, working as a sales assistant at the Zara store on the King’s Road after graduating from university. Unlike her predecessor in the role, Pablo Isla, Ortega will not be an executive chair, meaning she will not be involved in the day-to-day running of the business.Ĭurrent general counsel and board secretary Óscar García Maceiras will immediately become CEO.Īnalysts at Kepler told the BBC they believe "the timing is not the best" for the announcement, as "we believe that both Marta Ortega and the CEO Oscar Maceiras have a lot to prove when it comes to their ability to run this big monster in the middle of the COVID crisis."Īn experienced businessperson, she has worked across different areas of the Inditex Group for the past 15 years. "I’m deeply honoured by the trust that has been placed in me, and enormously excited about the future that we are all about to embark upon together." "I have always said that I would dedicate my life to building upon my parents' legacy, looking to the future but learning from the past and serving the company, our shareholders and our customers where I’m most needed. In the succession announcement, Marta Ortega said: "I have lived and breathed this company since my childhood.
The news prompted a share sell-off on Tuesday.
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